Launch of “nous” : Lessons and Insights from Dealmaking in Africa

We are pleased to announce the upcoming launch of nous: lessons and insights from dealmaking in Africa — a new Substack publication authored by Guy Addison, Founder and Lead Partner of ACCTS.

nous. Lessons and Insights from Dealmaking in Africa

nous is a field journal for CEOs, investors, and board directors who lead and advise on corporate transactions across Africa. Drawing from two decades of dealmaking experience, it explores how strategy, capital, and leadership intersect to create (or destroy) value.

Each edition distils practical lessons from real-world engagements — from mergers, unbundling’s, and capital raises to post-deal integration and succession transitions. The tone is executive, analytical, and grounded in African realities.

“Dealmaking in Africa demands nous — the judgment, discipline, and clarity that turn opportunity into value creation,” says Addison.

The newsletter complements ACCTS’s broader advisory work in corporate finance, governance, and transaction execution. It offers a candid, practitioner’s view of what drives successful deals in emerging markets and how leaders can navigate complexity with confidence.

The word ‘nous’ refers to the faculty of the human mind necessary for understanding what is true or real.

The first issue of nous launches soon.Subscribe for updates and early access here → https://guyaddison.substack.com/

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About AC Corporate Transaction Services (ACCTS)

ACCTS is a professional advisory firm specialising in corporate finance, M&A, and executive advisory across Africa. We help business owners, boards, and investors design, execute, and integrate corporate transactions — from growth acquisitions and unbundlings to leadership transitions and capital events.

For more on ACCTS’s advisory services, visit www.accts.co.za or contact info@accts.co.za