I wish every business owner knew this before selling

Thinking About Selling Your Business?

Maybe now, or in a few years?

Then we’d like you to read something that we’re confident will be useful to you.

We’re launching a Substack series next week that shares what we’ve learned over 30 years of working on business transactions across Africa.

No theories.

No corporate babble.

Instead, we provide real-world insights we share with our clients when they’re preparing to sell.

Too Many Business Owners Walk Into Deals Underprepared

They don’t expect the emotional demands placed on them while working through transactions.

• Often, they’re not sure how to secure a good deal.

• They listen to the wrong people.

• They start off on a bad footing.

• They make potential buyers wary.

  
  

Let's change that.

Subscribe to my new Substack publication

Each post in our Substack series focuses on a key part of the transaction journey. It covers how best to prepare yourself and your business for the sale, how to handle negotiations, and all the way to the change of ownership.

What You Will Learn

You’ll learn what buyers really look for, what sets good deals apart from bad and ugly transactions, and the signs a deal’s starting to unravel.

Because we’re writing for African business owners, you’ll see real stories from real deals that reflect the current transaction environment in Africa. It’s an environment where too few businesses get sold. Many that do end up in bad deals.

Why This Series Matters

If you want to sell well and not just close a deal, then this series is for you.

And it’s free.

The first post goes live next week.

You only get one shot at selling your business. Let’s make it a good one.

Preparing for the Sale

Preparation is key. We must understand the market and our business's position within it. Researching potential buyers is crucial. We should know what they value and how our business aligns with those values.

Understanding Buyer Motivations

Buyers have specific motivations. They might be looking for growth opportunities, market expansion, or even strategic acquisitions. By understanding these motivations, we can tailor our pitch to meet their needs.

The Importance of Valuation

Valuation is another critical aspect. We need to accurately assess our business's worth. This involves looking at financials, market conditions, and future potential. A well-prepared valuation can significantly impact the sale process.

Negotiation Strategies

Negotiation is an art. We must be prepared to advocate for our interests while also being flexible. Knowing when to stand firm and when to compromise can make all the difference.

Closing the Deal

Finally, closing the deal requires attention to detail. We must ensure all legalities are in order and that the transition plan is clear. A smooth transition can set the stage for future success.

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The first issue of *nous* launches soon.

Subscribe for updates and early access here → https://guyaddison.substack.com/

For more on ACCTS’s advisory services, visit www.accts.co.za or contact info@accts.co.za.