I wish every business owner knew this before selling

Thinking about selling your business?

Maybe now or in a few years?

Then I’d like you to read something that I’m confident will be useful to you.

I’m launching a Substack series next week that shares what I’ve learned over 30 years of working on business transactions across Africa.

No theories.

No corporate babble.

Instead, real-world insights I share with my clients when they’re preparing to sell.

Too many business owners walk into deals underprepared.

They don’t expect the emotional demands placed on them while working through transactions.

• Often, they’re not sure how to secure a good deal.

• They listen to the wrong people.

• Start off on a bad footing.

• Make potential buyers wary.

  
  

Let's change that.

Subscribe to my new Substack publication

Each post in my Substack series focuses on a key part of the transaction journey. It covers how best to prepare yourself and your business for the sale, how to handle negotiations, all the way to the change of ownership.

You’ll learn what buyers really look for, what sets good deals apart from bad and ugly transactions, and the signs a deal’s starting to unravel.

Because I’m writing for African business owners, you’ll see real stories from real deals that reflect the current transaction environment in Africa. It’s an environment where too few businesses get sold. And many that do end up in bad deals.

If you want to sell well and not just close a deal, then this series is for you.

And it’s free.

The first post goes live next week.

You only get one shot at selling your business. Let’s make it a good one.

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The first issue of nous launches soon.

Subscribe for updates and early access here → https://guyaddison.substack.com/

For more on ACCTS’s advisory services, visit www.accts.co.zaor contact info@accts.co.za